The Story Behind YouSayNie

YouSayNie was born from a genuine love for squishies.

Our founder first discovered squishies while studying in the United Kingdom. During her school years, she bought and collected many different styles—cute desserts, soft characters, colorful shapes, and slow-rising designs. To her, squishies were more than toys. They were small moments of comfort, relaxation, and happiness.

As a loyal squishy fan, she became familiar with many different textures and materials. However, after trying countless products, she realized that very few squishies had the exact hand feel she truly wanted. Some were too firm, some bounced back too quickly, and some looked cute but did not feel satisfying enough when squeezed.

One day after graduation, a simple idea came to her: why not create the squishies she had always dreamed of?

That idea became the beginning of YouSayNie.

At first, YouSayNie started as a small personal studio. There was no large factory or big team—only passion, curiosity, and a strong desire to make better squishies. Our founder tested materials, adjusted softness, improved shapes, and explored different designs again and again. Every sample was carefully squeezed, compared, and refined until it felt just right.

Step by step, the small studio grew into a real brand with its own factory and workshop. Today, our creative space is filled with pastel-colored squishy pieces, molds, samples, and finished products. From the playful illustrations outside our factory to the busy worktables inside, every corner reflects the cheerful spirit of YouSayNie.

For us, making squishies is not only about production. It is about creating soft, joyful experiences for people who love cute things. Because our founder started as a collector herself, she understands what real squishy lovers care about: softness, slow-rising texture, lovely design, and the happiness of the first squeeze.

At YouSayNie, we are not just making squishies.

We are creating little moments of joy—one squeeze at a time.